Analysis

The Impression Management Styles Scale (IMSS) is designed to evaluate the strategies individuals use to control or shape how others perceive them. Impression management plays a crucial role in interpersonal relationships, professional interactions, and social dynamics.
The scale assesses various impression management techniques, including: Self-promotion (highlighting personal achievements and capabilities), Ingratiation (using flattery or favors to gain favor), Intimidation (asserting dominance or authority), Exemplification (presenting oneself as dedicated and morally upright), Supplication (displaying vulnerability to gain support or assistance).

Objective

The IMSS aims to: Identify the different impression management styles individuals use, Understand how these strategies impact interpersonal relationships, Explore the link between impression management and professional, social, or academic success.

Calibration

The scale is typically measured using a 5-point or 7-point Likert scale, where responses range from: “Strongly Disagree” to “Strongly Agree” Or “Never” to “Always” for behavioral frequency.

References

Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.
Bolino, M. C., Kacmar, K. M., Turnley, W. H., & Gilstrap, J. B. (2008). A Study on the Impression Management Behavior in Organizations: How Often, When, and Why Do Employees Hide Information? Journal of Business Ethics, 77(3), 265-280.
Leary, M. R., & Kowalski, R. M. (1990). Impression Management: A Literature Review and Two-Component Model. Psychological Bulletin, 107(1), 34-47.