Description

The Communicative Adaptability Scale (CAS) is a psychometric tool designed to assess individuals’ ability to adapt their communicative behavior across various social situations. The scale includes a series of statements that examine the skills and strategies individuals use to modify their communication according to environmental demands and social expectations. CAS evaluates aspects such as social composure, communication flexibility, social expressiveness, and conflict management.

Purpose

The primary goal of the CAS is to provide a reliable and valid means of assessing communicative adaptability. This scale helps to understand how individuals manage their interpersonal relationships and communication across different social contexts. The information gathered can be used to develop educational programs and interventions that enhance communication skills and interpersonal effectiveness.

Analysis

The analysis of data collected using the CAS involves the application of statistical methods to evaluate the scale’s reliability and validity. Reliability is typically examined using Cronbach’s alpha to ensure internal consistency of the items. Factor analysis is used to confirm the structure of the scale and identify the underlying dimensions of communicative adaptability. Additionally, content validity is assessed by examining how responses relate to other measures of social and communicative functioning.

Calibration

The CAS is calibrated using a Likert scale, with participants asked to rate each statement from 1 (strongly disagree) to 5 (strongly agree). Total scores are calculated by summing the ratings of individual items, with higher scores indicating greater communicative adaptability.

References

Duran, R. L. (1992). Communicative adaptability: A review of conceptualization and measurement. Communication Reports, 5(1), 1–10.
Spitzberg, B. H., & Cupach, W. R. (1984). Interpersonal Communication Competence. Sage Publications.
Duran, R. L., & Spitzberg, B. H. (1995). Toward the development and validation of a measure of communicative adaptability. Communication Research Reports, 12(2), 148–157.
Rubin, R. B., Martin, M. M., Bruning, S. D., & Powers, D. E. (1993). Test of a self‐expansion perspective of communicative competence. Human Communication Research, 19(4), 530–545.
Wiemann, J. M. (1977). Explication and test of a model of communicative competence. Human Communication Research, 3(3), 195–213.