Scale Description

The Revised Generalized Ethnocentrism Scale (GENE-59) is a tool designed to measure the degree of ethnocentrism among individuals. Ethnocentrism refers to the tendency to view one’s own ethnic or cultural group as superior to others. The GENE-59 scale includes 59 questions that cover various aspects of ethnocentrism, such as attitudes towards other ethnic groups and preference for one’s own group. The questions use a Likert scale to assess the degree of agreement or disagreement with the given statements.

Data Analysis and Use

Data analysis for the GENE-59 involves quantitative techniques to evaluate participants’ attitudes towards other ethnic groups. The analysis process includes:

Descriptive Statistics:Means and Standard Deviations: Calculation of the means and standard deviations for the scores of each question or subscale of the scale.

Reliability: Assessment of the internal consistency of the scale using Cronbach’s alpha to determine the reliability of the results.

Correlations:Correlation Analysis: Examination of correlations between scores for different questions or subscales to understand the relationships between various aspects of ethnocentrism.

Factor Analysis:Need for Factor Analyses: Identification of key factors influencing ethnocentrism, if necessary, to understand the structure of the data.

Purpose

The primary purpose of the GENE-59 is to provide a reliable and objective tool for measuring ethnocentrism. It is used for:

Research Purposes: Studying the relationships between ethnocentrism and other psychological or social variables, and analyzing its impact on social attitudes and behaviors.

Clinical Assessment: Evaluating the degree of ethnocentrism and the need for intervention or training to promote intercultural understanding.

Cultural Understanding: Understanding how individual ethnocentric attitudes affect social relationships and interpersonal interactions.

Calibration

Calibration of the GENE-59 involves analyzing the data obtained from the use of the scale:

Assessment of Internal Consistency: Calculation of the reliability of the scale using indicators such as Cronbach’s alpha to ensure consistency of responses.

Comparative Analysis: Comparison of the results with data from other studies to confirm the validity and reliability of the scale.

Bibliography

Neuliep, J. W. (2002). Revised Generalized Ethnocentrism Scale (GENE-59). In Communication Research Reports, 19(3), 248-259.

Neuliep, J. W., & McCroskey, J. C. (1997). The Revised Generalized Ethnocentrism Scale. In Communication Research Reports, 14(2), 162-169.

McCroskey, J. C., & Neuliep, J. W. (1999). The Revised Generalized Ethnocentrism Scale. In Measures for Clinical Practice and Research: A Sourcebook (4th ed.). NY: Oxford University Press. Vol. 1, Pages 320-322.

Gudykunst, W. B., & Kim, Y. Y. (2003). Communicating with Strangers: An Approach to Intercultural Communication. McGraw-Hill.