Analysis

The Self-Presentation Tactics Scale was designed to assess the strategies and tactics individuals use to present a particular image of themselves in social situations. These tactics are employed to influence how others perceive the individual, with the aim of achieving success in social interactions or enhancing one’s social image.

Objective

The main objective of the Self-Presentation Tactics Scale is to examine the strategies individuals use to project a particular social image, to measure the frequency of exaggeration and misleading behaviors, and to evaluate the effects of self-presentation tactics on relationships and interactions with others.

Calibration

The scale includes statements that are rated on a 5- or 7-point Likert scale, ranging from 1 (strongly disagree) to 5 or 7 (strongly agree). The main categories typically assessed include strategies of affirmation, concealment, and projection.

References

Schlenker, B. R., & Weigold, M. F. (1992). Interpersonal processes involving self-presentation. In The Social Psychology of Personal Relationships (pp. 209-232). Routledge.
Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34-47.
Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.
Tedeschi, J. T., & Norman, M. A. (1985). Self-presentation and social influence. In Social Influence Processes and Phenomena (pp. 70-86). Guilford Press.
Jones, E. E., & Pittman, T. S. (1982). Toward a theory of strategic self-presentation. In Psychological Perspectives on the Self (pp. 231-262). Lawrence Erlbaum Associates.