Analysis

The Self-Concept Semantic Differential Scale is used to assess an individual’s self-concept through the method of semantic differentiation. This scale evaluates how a person perceives themselves by comparing positive and negative characteristics across different areas of their life.

Purpose

The main purpose of the Self-Concept Semantic Differential Scale is to evaluate an individual’s overall self-concept and to examine contradictions in self-perceptions, such as the comparison between how one sees themselves and how they would like to be.

Calibration

The scale uses a series of opposing characteristics. Participants rate themselves on a scale, usually from 1 (the least) to 7 (the most), for each pair of characteristics.

References

Osgood, C. E., Suci, G. J., & Tannenbaum, P. H. (1957). The Measurement of Meaning. University of Illinois Press.
Rosenberg, M. (1979). Conceiving the Self. Basic Books.
Eysenck, H. J., & Eysenck, M. W. (1975). Personality and Individual Differences. Plenum Press.
Markus, H. (1977). “Self-Schemata and Processing Information About the Self.” Journal of Personality and Social Psychology, 35(2), 63–78.
Rogers, C. R. (1959). “A Theory of Therapy, Personality, and Interpersonal Relationships as Developed in the Client-Centered Framework.” In: S. Koch (Ed.), Psychology: A Study of a Science (pp. 184–256). McGraw-Hill.