Description

The Fanship Scale (FS-11) is an assessment tool used to measure an individual’s level of devotion and enthusiasm toward a specific sports team, artist, or any other admired figure or entity. It evaluates different aspects of engagement and emotional attachment to the object of fandom.

The scale typically includes questions related to the following domains:

Frequency of Participation: How often the individual watches or participates in activities related to their subject of admiration.
Emotional Connection: The degree of emotional attachment and excitement the individual feels.
Recognition and Support: The extent to which the individual supports and identifies with the team, artist, or entity.
Consumer Behaviors: How frequently and in what ways the individual spends time and money on their fandom.

Analysis

The Fanship Scale analyzes devotion through the following procedures:

Scale Structure: The instrument includes items covering various dimensions of fandom, typically rated using Likert-type scales to assess intensity.
Data Collection: Participants complete the questionnaire by providing information about their engagement, emotional connection, and related behaviors.
Score Calculation: Responses are scored to yield overall devotion levels, which can also be broken down into separate sub-scores for each dimension.
Data Analysis: The data is analyzed to understand overall fanship levels and explore relationships between variables. Statistical methods may be used to evaluate patterns and correlations.

Purpose

The purpose of the Fanship Scale is to:

Measure the Level of Devotion: Assess how strongly an individual identifies with and supports their object of fandom.
Understand Emotional Bonds: Explore the emotional connection and personal significance of fandom in the individual’s life.
Support Marketing and Engagement Strategies: Provide data that can be used by organizations, teams, or artists to develop targeted marketing and fan engagement strategies.

Scoring

Scoring the Fanship Scale involves:

Data Collection: Participants complete the scale by answering questions about their level of devotion and enthusiasm.
Index Calculation: Responses are converted into scores that reflect the individual’s fanship intensity.
Validity and Reliability Evaluation: The instrument is assessed for validity and reliability to ensure accurate and trustworthy measurement of fanship levels.

References

Wann, D. L., & Branscombe, N. R. (1993). Sports Fans: Measuring Degree of Identification with Their Team. International Journal of Sport Psychology, 24(1), 27–39.
Gould, D., & Udry, E. (1994). Psychological Skills for Enhancing Performance: Arousal Regulation Strategies. Journal of Sport and Exercise Psychology, 16(3), 268–287.
Funk, D. C., & James, J. D. (2001). The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport. Sport Management Review, 4(2), 119–150.