Self-Presentation Tactics Scale [SPTS-64]

Description

The Self-Presentation Tactics Scale (SPTS-64) is a psychometric self-report instrument developed to assess the strategies individuals use to manage the impressions they create in social interactions. It consists of 64 items and examines a broad range of self-presentation behaviors.

Dimensions

The SPTS-64 assesses 12 self-presentation tactics, which can be broadly grouped into assertive and defensive self-presentation strategies. These tactics reflect different ways individuals attempt either to create a favorable social image or to protect their image when it is threatened.

Purpose

The main purpose of the scale is to examine individual differences in the use of impression-management and self-presentation strategies. It can help researchers understand how people regulate their social image across interpersonal, professional, and organizational contexts.

Scoring and Analysis

Items are rated using a Likert-type response format, with higher scores indicating more frequent use of the corresponding self-presentation tactic.

Statistical analysis may include descriptive statistics, reliability analysis, factor analysis, correlations, group comparisons, and regression models, depending on the aims of the study.

Applications

The SPTS-64 can be used in social psychology, personality research, organizational psychology, workplace studies, and interpersonal behavior research, particularly when examining impression management, social interaction, and strategic self-presentation.

References

Lee, S., Quigley, B. M., Nesler, M. S., Corbett, A. B., & Tedeschi, J. T. (1999). Development of a self-presentation tactics scale. Personality and Individual Differences, 26(4), 701–722.

Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34–47.

Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.