Description

The Attitude Toward Computer-Mediated Communication (CMC) is a psychometric tool designed to assess individuals’ perceptions and attitudes toward the use of computer-mediated communication. CMC refers to any human communication that takes place through the use of digital systems, such as email, social networks, online discussions, and messaging apps. This tool consists of a series of questions that evaluate various aspects of CMC use and attitudes, including ease of use, effectiveness, comfort, and preferences compared to traditional face-to-face communication.

Purpose

The primary purpose of this tool is to provide a reliable and valid measurement of individuals’ attitudes toward computer-mediated communication. The information collected can be used to understand the factors that influence the adoption and use of CMC in various settings, such as education, the workplace, and personal life. Additionally, it can support the improvement of digital communication tools and the development of educational and support programs aimed at enhancing effective CMC use.

Analysis

The analysis of the data collected through the tool involves the use of statistical methods to assess reliability and validity. Specifically, factor analysis may be used to confirm the structure of the tool, while reliability analysis (e.g., Cronbach’s alpha) ensures internal consistency of the items. Moreover, correlation and regression analyses can be conducted to examine the relationship between attitudes toward CMC and other variables, such as usage frequency, digital skills, and user satisfaction.

Calibration

The tool is calibrated using a Likert scale, where participants are asked to rate statements from 1 (strongly disagree) to 5 (strongly agree). Total scores are calculated by summing the ratings of individual items, with higher scores indicating more positive attitudes toward CMC. These scores can be used to understand overall trends and differences among various population groups.

References

Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23(1), 3–43.
Rice, R. E., & Love, G. (1987). Electronic emotion: Socioemotional content in a computer-mediated communication network. Communication Research, 14(1), 85–108.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571.
Hiltz, S. R., & Turoff, M. (1978). The Network Nation: Human Communication via Computer. Addison-Wesley.
Joinson, A. N. (2001). Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology, 31(2), 177–192.