Description

The Variations in Value Orientations (VIVO-22) framework was developed by Florence Kluckhohn and Fred Strodtbeck and focuses on examining differences in value orientations across individuals and cultures. These value orientations are considered important for understanding how social attitudes, cultural patterns, and behaviors are formed.

Purpose

The main purpose of this framework is to understand and categorize different value orientations that exist across societies. It examines how these values may influence social structure, interpersonal relationships, and individual behavior.

Main Dimensions

The approach focuses on several core areas of value orientation, including the relationship with the environment, perception of time, actions and behaviors, social relationships, and perceptions of human nature. These dimensions provide a structured way to explore cultural differences and broader systems of values.

Use

The VIVO-22 can be used in research examining cultural differences, social values, and patterns of behavior. It may contribute to a better understanding of how different value orientations are associated with social and interpersonal practices across cultural contexts.

References

Kluckhohn, F. R., & Strodtbeck, F. L. (1961). Variations in value orientations. Row, Peterson.