Analysis

The Various Social Attitude Scales are used to measure individuals’ attitudes toward social issues.

Purpose

The purpose of the Social Attitude Scales is to measure individuals’ attitudes and opinions regarding various social issues, such as racial discrimination, gender, religion, politics, and other social matters. These scales help in understanding the social perceptions and prevailing attitudes within a population.

Calibration

The calibration of the scales involves ensuring the reliability and validity of the questions. This is achieved through pilot testing and reliability analyses to determine the internal consistency of the items.

Statistical Analysis

The statistical analysis of the data from the Social Attitude Scales includes descriptive statistics, correlation analysis, and multivariate analysis in order to understand the relationships between social attitudes and other psychological or social factors.

References

Thurstone, L. L. (1928). Attitudes can be measured. American Journal of Sociology, 33(4), 529–554.
Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 22(140), 1–55.
Guttman, L. (1944). A basis for scaling qualitative data. American Sociological Review, 9(2), 139–150.
Osgood, C. E., Suci, G. J., & Tannenbaum, P. H. (1957). The measurement of meaning. Urbana, IL: University of Illinois Press.