Analysis

The analysis of the SATAS is carried out using statistical methods to understand how various social and cultural influences contribute to individuals’ attitudes and perceptions regarding appearance. The data collected from SATAS can be analyzed to identify the dominant factors that influence body image, such as the impact of mass media, social pressures to lose weight, and beauty standards promoted by society. These analyses help in understanding the complex relationships between social influences and individual perceptions.

Purpose

The main purpose of SATAS is to evaluate the social and cultural influences that shape individuals’ attitudes toward appearance and body image. By understanding these influences, researchers and health professionals can develop better interventions and programs to promote positive body image and reduce the negative effects caused by social pressures. SATAS is widely used in research contexts to study the relationship between social factors and body image disorders.

Scoring

The scoring of SATAS involves assessing individuals’ responses to the various questions of the questionnaire. Each question is rated on a Likert scale, usually from 1 (strongly disagree) to 5 (strongly agree). Total scores are calculated to determine the level of social and cultural influences on an individual’s appearance. Higher scores indicate a greater influence of social factors on appearance perception, while lower scores suggest less influence.

References

Thompson, J.K., Van den Berg, P.A., Keery, H., Williams, R., Shroff, H.M., Haselhuhn, G.I., & Boroughs, M. (2000, May). A Revision and Extension of the Sociocultural Attitudes Towards Appearance Questionnaire. Presented at the 9th Annual Conference of the Academy of Eating Disorders, New York, NY.