Analysis

The Values Survey was developed by Rokeach and later expanded by Schwartz. It evaluates individuals’ personal values and beliefs.

Purpose

The purpose of the Values Survey is to measure and assess the core values that guide individual behavior across various areas of life. These values may include beliefs related to ethics, work, society, politics, and personal development.

Calibration

In the Rokeach Value Survey, 18 terminal values and 18 instrumental values are measured. In the Schwartz Value Survey, 10 value categories are assessed, which are considered universal across cultures.

Statistical Analysis

Statistical analysis of the data from the Values Survey includes descriptive statistics, correlation analysis, and multivariate analysis to understand the relationships between values and other psychological or social factors.

References

Rokeach, M. (1973). The Nature of Human Values. New York: Free Press.
Schwartz, S. H. (1992). Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. Advances in Experimental Social Psychology, 25, 1–65.