Description


The analysis and use of Interpersonal Communication Motives (ICM) data refers to the study of the motives that influence interpersonal communication. The tool commonly used for assessing these motives is the “Interpersonal Communication Motives Scale” (ICM), and specifically, the AQ-28 version is a shortened form that includes 28 questions. This scale is designed to measure various factors that impact communication between individuals.
Analysis:

  1. Categories of Motives:
    o Exploration: Motives related to the desire to better understand others and ourselves through communication.
    o Social Interaction: The need for social connection and interaction with others.
    o Influence: Motives related to the desire to influence or guide others through communication.
    o Pleasure: The pursuit of enjoyment and entertainment through interactions.
  2. Calibration Process: Calibration of the AQ-28 scale typically involves having participants complete the questionnaire. Responses are analyzed to determine each individual’s levels of motivation in different areas. This is done through quantitative methods of data analysis, such as statistical analysis, factor analysis, and comparative analysis.
  3. Data Analysis:
    o Statistical Analysis: Researchers use statistical techniques to analyze the data, identify relationships between different motives, and understand their significance.
    o Factor Analysis: To examine how various questions in the questionnaire relate to each other and to identify underlying parameters or factors that affect communication.
    Bibliography:
    For analysis and use of ICM data, you may refer to the following sources:
  4. Wood, J. T. (2009). Interpersonal Communication: Everyday Encounters. Sage Publications.
    o This book provides a detailed presentation of interpersonal communication and can help in understanding the fundamental concepts related to ICM.
  5. Burgoon, J. K., & Hale, J. L. (1984). The fundamental themes of interpersonal communication motives: An exploratory study. Communication Research, 11(3), 349-377.
    o An article that examines the basic thematic elements of motives in interpersonal communication and provides theoretical background for the ICM scale.
  6. McCroskey, J. C., & Richmond, V. P. (1996). Human Communication Theory and Research: Perspectives, Principles, and Practices. Routledge.
    o Covers theories and research related to human communication, including measurement scales for motives.
  7. Wheeless, L. R., & Grotz, J. (1977). The measurement of trust and its relationship to the communication process. Human Communication Research, 3(3), 250-257.
    o An article focusing on the measurement of trust, which is directly related to communication motives.