Scale Analysis

Competitor Derogation (DCI-83) refers to a tactical strategy used in competition between businesses. This tactic involves attempting to reduce the competitive strength or effectiveness of rivals in a market. It can be attempted in various ways, such as lowering the price of products or services, increasing the supply of a product to the point that competitors struggle to keep up, promoting advertisements that cast doubt on competitors’ advantages, etc.
This tactic may have negative consequences for the market, such as reducing competition and innovation, making it harder for new players to enter the market, and decreasing the quality or variety of products available to consumers. Such practices may be regulated by competition rules and the regulatory authorities that oversee competition and trade in each country.

Objective

The goal of competitor derogation is to achieve market superiority for the company employing this tactic. This can be accomplished in several ways, such as reducing competitors’ purchasing power, making it more difficult for them to attract customers, or decreasing their profits.
This usually serves the interests of the company that uses competitor derogation, since strengthening its own position in the market can lead to increased profits, market share, and dominance in the sector. However, this may be harmful for competitors and the market overall, as it can create inequalities and restrict competition.

Scale Calibration

The DCI-83 scale consists of 83 items, each of which is scored with 7 points.

References

Buss, D. M., & Dedden, L. (1990). Derogation of competitors. Journal of Social and Personal Relationships, 7, 395–422.
Schmitt, D. P., & Buss, D. M. (1996). Mate attraction and competitor derogation: Context effects on perceived effectiveness. Journal of Personality and Social Psychology, 70, 1185–1204.
Bleske-Rechek, A., & Buss, D. M. (2006). Sexual strategies pursued and mate attraction tactics deployed. Personality and Individual Differences, 40, 1299–1311.